We implemented a custom AI-driven advertising strategy built on continuous A/B testing across Google Search and Performance Max campaigns. By refining audience targeting, bidding strategies, and creative variations, we significantly improved cost efficiency while maintaining stable lead volume. The result was stronger lead quality, smarter budget allocation, and measurable performance growth year over year.
As a fast launch solution, we first built a high-converting landing page designed specifically for paid traffic. Once the business began scaling, we developed a fully optimized multi-page website with SEO architecture and AI Overview optimization in mind. This transition allowed the brand to move from short-term lead capture to long-term organic growth and search visibility
We manage and optimize RIA Construction’s Instagram, Facebook, YouTube, and Google Business Profile as part of a unified digital growth strategy. Our focus is on authentic, expert-led content featuring the brand representative, building trust and positioning the company as a reliable authority in its niche. YouTube strengthens long-term visibility and credibility through educational project-based content, while Google Business Profile drives high-intent local traffic, calls, and direction requests. This integrated approach enhances brand recognition, improves local search presence, and supports consistent lead generation across channels.
In an era dominated by AI-generated content, we focused on authentic, expert-led communication. We consistently produce real, on-site content featuring the brand representative, building trust and authority within the local market. This authentic approach strengthens brand credibility and differentiates RIA Construction from competitors relying on generic content.
We developed a structured visual and communication guideline tailored specifically for RIA Construction. While not a full brand book, this framework ensures consistency across the website, social media, and marketing materials. The client is highly satisfied with the clarity, cohesion, and professional presentation of the brand.
We instantly saw a massive increase in people at the museum, on our website and on our Facebook page and it’s dramatically helped increase our attendance here at the museum. So, couldn’t be any more happy than what the job CONTENU has done for the museum. I’m really grateful.
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Working with Natalia Scraberry and her company, CONTENU, has been an amazing experience, and the results have been incredible. She has supported us with our corporate branding, social media, and website.
Natalia consistently comes up with outstanding ideas, is incredibly creative, and is very easy to communicate with. Our clients love the results—we continually receive positive feedback. Her work has been absolutely essential to the growth of our company here in St. Petersburg and the Tampa Bay area.
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My name is Ivan Rodimushkin, and I’m the owner of RIA Construction Corp. I want to share how happy I am working with Nataliya and her team at Contenu. We’ve been collaborating for almost three years now.
They created an excellent website for my company and handled website optimization, which resulted in a significant increase in leads. I’m extremely satisfied with the service. Nataliya is always available, responsive, and supportive, and I’m truly grateful for everything she has done to help grow my business.
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