At CONTENU, we celebrate the harmonious blend of art and advertisement, where creativity knows no limits.
Today, on the anniversary of the birth of the founder of Estée Lauder and the brilliant businesswoman Josephine Esther Mentzer, we take a moment to honor her incredible achievements and revolutionary marketing techniques.
When she set her sights on conquering Europe, she faced the challenge of limited resources. Undeterred, she came up with a brilliant idea. In Galeries Lafayette, she accidentally spilled her iconic cosmetic oil, filling the entire space with its captivating fragrance. The aroma mesmerized everyone, and the next day, newspapers were buzzing with the news. Just like that, she established a strong presence for the American cosmetic brand in Paris and Europe.
When she set her sights on conquering Europe, she faced the challenge of limited resources. Undeterred, she came up with a brilliant idea. In Galeries Lafayette, she accidentally spilled her iconic cosmetic oil, filling the entire space with its captivating fragrance. The aroma mesmerized everyone, and the next day, newspapers were buzzing with the news. Just like that, she established a strong presence for the American cosmetic brand in Paris and Europe.
The captivating collaboration between renowned artist Yayoi Kusama and luxury brand Louis Vuitton is a testament to the power of artistic synergy.
if you were inspired, and hit that follow button @contenu.us to dive deeper into the realm of art and advertising!
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